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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. This should not be news to you. But it is not routine.

Metrics 156
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Teaching AI to Smell by Using DataRobot

DataRobot

It was introduced in 1980 but open-sourced in 2007, which created its widespread use. DataRobot’s AutoML uses different feature engineering techniques and a variety of machine learning algorithms to identify the best model for multilabel classification. The best model for this dataset is a Keras-based neural network.

Metrics 52
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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. We describe experiment designs which have proven effective for us and discuss the subtleties of trying to generalize the results via modeling.

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Knowledge

Occam's Razor

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Key To Your Digital Success: Web Analytics Measurement Model. Web Data Quality: A 6 Step Process To Evolve Your Mental Model. "Engagement" Is Not A Metric, It's An Excuse. How do I choose well? How to focus?"

KPI 124
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To Balance or Not to Balance?

The Unofficial Google Data Science Blog

A naïve way to solve this problem would be to compare the proportion of buyers between the exposed and unexposed groups, using a simple test for equality of means. The choice of space $cal F$ (sometimes called the model ) and loss function $L$ explicitly defines the estimation problem. the curse of dimensionality).

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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Experiments, Parameters and Models At Youtube, the relationships between system parameters and metrics often seem simple — straight-line models sometimes fit our data well.

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Why model calibration matters and how to achieve it

The Unofficial Google Data Science Blog

by LEE RICHARDSON & TAYLOR POSPISIL Calibrated models make probabilistic predictions that match real world probabilities. To explain, let’s borrow a quote from Nate Silver’s The Signal and the Noise : One of the most important tests of a forecast — I would argue that it is the single most important one — is called calibration.

Modeling 122