Remove 2007 Remove Metrics Remove Modeling Remove Uncertainty
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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Crucially, it takes into account the uncertainty inherent in our experiments. Here, $X$ is a vector of tuning parameters that control the system's operating characteristics (e.g.

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Why model calibration matters and how to achieve it

The Unofficial Google Data Science Blog

by LEE RICHARDSON & TAYLOR POSPISIL Calibrated models make probabilistic predictions that match real world probabilities. While calibration seems like a straightforward and perhaps trivial property, miscalibrated models are actually quite common. Why calibration matters What are the consequences of miscalibrated models?

Modeling 122
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. This should not be news to you. But it is not routine.

Metrics 156
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Measuring Validity and Reliability of Human Ratings

The Unofficial Google Data Science Blog

Once we’ve answered that, we will then define and use metrics to understand the quality of human-labeled data, along with a measurement framework that we call Cross-replication Reliability or xRR. We will follow the example of Janson and Olsson , and start from this generalized definition of the metric, which they call iota.

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Estimating causal effects using geo experiments

The Unofficial Google Data Science Blog

This means it is possible to specify exactly in which geos an ad campaign will be served – and to observe the ad spend and the response metric at the geo level. In other words, iROAS is the slope of a curve of the response metric plotted against the underlying advertising spend. They are non-overlapping geo-targetable regions.