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Five Strategies for Slaying the Data Puking Dragon.

Occam's Razor

A small statistics detour. Take this image from my January 2007 post: Analytics Tip #9: Leverage Statistical Control Limits …. Use whichever statistical strategies you prefer to find your outliers. How do you focus on what matters most? percent lie within three standard deviations. Wikipedia ]. Look for outliers.

Strategy 263
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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

If $Y$ at that point is (statistically and practically) significantly better than our current operating point, and that point is deemed acceptable, we update the system parameters to this better value. In isolation, the $x_1$-system is optimal: changing $x_1$ and leaving the $x_2$ at 0 will decrease system performance.

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To Balance or Not to Balance?

The Unofficial Google Data Science Blog

Identification We now discuss formally the statistical problem of causal inference. We start by describing the problem using standard statistical notation. It should be noted that inverse probability weighting is not generally optimal (i.e., An excellent review of statistical learning methods may be found in Friedman et.

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Modernize Using The BI & Analytics Magic Quadrant

Rita Sallam

Like when Oracle acquired Hyperion in March of 2007, which set of a series of acquisitions –SAP of Business Objects October, 2007 and then IBM of Cognos in November, 2007. Reeboks made it possible for aerobics classes to become main stream beyond its dancer beginnings. In BI we have had our seminal moments too.

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Knowledge

Occam's Razor

The Awesome Power of Visualization 2 -> Death and Taxes 2007. Tip #9: Leverage Statistical Control Limits. Tip#1: Statistical Significance. Search Engine Optimization (SEO) Metrics & Analytics. Web Analytics Career Advice: Statistics, Business, IT & Mushrooms. 2007 Predictions: Web Analytics.

KPI 124
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A Big Data Imperative: Driving Big Action

Occam's Razor

All the way back in 2007, I was evangelizing the value of moving away from the "small data" world of clickstream data to the "bigger data" world of using multiple data sources to make smarter decisions on the web. Here's the "bigger web analytics data" picture from 2007… Multiplicity!

Big Data 127
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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

We have to do Search Engine Optimization. You need people with deep skills in Scientific Method , Design of Experiments , and Statistical Analysis. The team did the normal modeling to ensure that the results were statistically significant (large enough sample set, sufficient number of conversions in each variation). *