Occam's Razor

AUGUST 22, 2011

10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big. Who Owns Web Analytics? Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Slay The Analytics Data Quality Dragon & Win Your HiPPO's Love! Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. How to focus?"

KPI 124

KPI Metrics Measurement ROI 124

Grooper

AUGUST 19, 2019

Successfully navigating the 20,000+ analytics and business intelligence solutions on the market requires a special approach. Read on to learn how data literacy, information as a second language, and insight-driven analytics take digital strategy to a new level. These requirements include fluency in: Analytical models.

Analytics 54

Analytics Machine Learning Data Science Data-driven 54

Occam's Razor

MARCH 12, 2012

All the way back in 2007, I was evangelizing the value of moving away from the "small data" world of clickstream data to the "bigger data" world of using multiple data sources to make smarter decisions on the web. Here's the "bigger web analytics data" picture from 2007… Multiplicity!

Big Data 127

Big Data Data-driven Unstructured Data Marketing 127