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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. See step four in the process for creating your Digital Marketing and Measurement Model.]. If you have set the targets for your KPIs up front (Unique Visitors for Sept.

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Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

So it was with absolute delight that I wrote a detailed post about the release of Advanced Segmentation feature in Google Analytics in Oct 2008: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! Key elements of the Web Analytics Measurement Framework.]. Of course Yahoo! The Problem. Ask a lot of questions.

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