Occam's Razor
SEPTEMBER 29, 2009
One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.
Sisense
MAY 12, 2019
DevOps first came about in 2007-2008 to fix problems in the software industry and bring with it continuous improvement and greater efficiencies. If the main goal is to bring about efficiencies, shouldn’t there be some measurement available to make sure the target is being met? Start by listing your KPIs. But is that really true?
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datapine
MARCH 21, 2023
In the first image, the Y axis starts at 3.140% and finishes at 3.154% making it seem like the interest rate from 2008 to 2012 has grown exponentially. Procurement Last but not least, the procurement ROI is another KPI that can highly benefit from a column chart. Let’s start with finances.
Occam's Razor
OCTOBER 14, 2014
[See step four in the process for creating your Digital Marketing and Measurement Model.]. If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time period.
Occam's Razor
MAY 18, 2010
So it was with absolute delight that I wrote a detailed post about the release of Advanced Segmentation feature in Google Analytics in Oct 2008: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! Key elements of the Web Analytics Measurement Framework.]. Of course Yahoo! The Problem. Ask a lot of questions. Take action.
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