Occam's Razor

SEPTEMBER 30, 2008

In this post we'll cover a topic near and dear to all our hearts, comparing trends of our Key Performance Indicators and two specific strategies you can use to drive action. We make some reports that track month over month change and others with year over year change. Let's go. the question first.

KPI 68

KPI Key Performance Indicator Metrics Consulting 68

Occam's Razor

OCTOBER 14, 2014

In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. If you have set the targets for your KPIs up front (Unique Visitors for Sept. But it is often a million times simpler to create your first set of benchmarks using your own data/performance.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

MAY 18, 2010

So it was with absolute delight that I wrote a detailed post about the release of Advanced Segmentation feature in Google Analytics in Oct 2008: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123