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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. The data in the above report shows how frequently during a time period do the website's visitors visit the website. are you doing the "branding campaign"? Share of Search.

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"Dear Avinash": Be Awesome At Comparing KPI Trends Over Time

Occam's Razor

We make some reports that track month over month change and others with year over year change. I have tried to find some metric that mixes Y/Y and M/M, but to no avail. Here's me comparing performance of this blog over two years for the Visitors metric: Overall happiness reigns, I think. Let's go. the question first.

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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!):

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Blogs and Resources for the Modern CFO – 2020 Edition

Jet Global

Sample Reports. Since its launch during the 2008 financial crisis, Planet Money, a podcast from National Public Radio, has won many awards. Rob Lund, Partner at Advanced CFO, goes over the five key performance metrics you should be checking to make sure your strategy is working properly. Sample Reports.

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Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

So it was with absolute delight that I wrote a detailed post about the release of Advanced Segmentation feature in Google Analytics in Oct 2008: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate.

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