Brand Measurement: Analytics & Metrics for Branding Campaigns
Occam's Razor
SEPTEMBER 29, 2009
Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. The data in the above report shows how frequently during a time period do the website's visitors visit the website. are you doing the "branding campaign"? Share of Search.
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