2008 KPI Metrics Strategy 
Occam's Razor
SEPTEMBER 29, 2009
Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. There are a number of wonderful metrics you can use to measure online success of such marketing campaigns.
Occam's Razor
SEPTEMBER 30, 2008
In this post we'll cover a topic near and dear to all our hearts, comparing trends of our Key Performance Indicators and two specific strategies you can use to drive action. I have tried to find some metric that mixes Y/Y and M/M, but to no avail. Let's say I did lots of things to drive SEO from Nov 2007 to May 2008.
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Occam's Razor
OCTOBER 14, 2014
I'm planning to cover the four different strategies at your disposal to collect benchmarks. If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!): Yes, four!
Jet Global
NOVEMBER 23, 2020
This strategy will help cut costs and give you a competitive edge against your rivals. If anyone is going to know what corporate strategies are being implemented, it is the management consulting firm Mckinsey & Company. Their podcast, Inside the Strategy Room, dives into strategies used by corporations to stay competitive.
Occam's Razor
MAY 18, 2010
So it was with absolute delight that I wrote a detailed post about the release of Advanced Segmentation feature in Google Analytics in Oct 2008: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! The multi-channel strategy you are executing is unique. You have to have a segmentation strategy that is unique to you.
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