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Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). After all, the Internet can break a business very quickly! Harvard business Review , 86(1), pp.25-40. It’s about focusing on the real , not the soundbite.

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6 Case Studies on The Benefits of Business Intelligence And Analytics

datapine

Using business intelligence and analytics effectively is the crucial difference between companies that succeed and companies that fail in the modern environment. Experience the power of Business Intelligence with our 14-days free trial! Why Is Business Intelligence So Important?

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Misleading Statistics Examples – Discover The Potential For Misuse of Statistics & Data In The Digital Age

datapine

In the digital age, these capabilities are only further enhanced and harnessed through the implementation of advanced technology and business intelligence software. Misuse of statistics often happens in advertisements, politics, news, media, and others. 3) Misleading statistics in advertising. advertising rules.