Domino Data Lab

JULY 9, 2019

As advertised, I split my time between Columbia and The New York Times where I’m leading the data science group. When he retired in 2009 he had some time on his hands. And then I showed it to my friends from advertising and they said, “Sweet. Please help us make sense of it.” We can monetize that.”

Data Science 112

Data Science Machine Learning Advertising Modeling 112

Occam's Razor

SEPTEMBER 4, 2012

They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products and services, marketing, advertising, acquisition, and to deliver delight and make people happy. 2009 was the year of mobile. They are still stuck, for the most part, in 1980s thinking. You'll cry most of the time.

Marketing 144

Marketing Data mining Measurement Strategy 144

Occam's Razor

FEBRUARY 22, 2010

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? Where to do display advertisements to ensure you get in front of men considering proposing to their girlfriends (or boyfriends)? For sites that rely on advertising, the data used by advertisers must be as. In May 2010 (!).

Metrics 123

Metrics Advertising Reporting Software 123

Edwin Chen

JANUARY 7, 2013

— Janis Krums (@jkrums) January 15, 2009. From a search and advertising perspective, however, these sudden events pose several challenges: The queries people perform have never before been seen, so it’s impossible to know beforehand what they mean. link] - There’s a plane in the Hudson.

Statistics 73

Statistics Machine Learning Advertising Metadata 73

Occam's Razor

MAY 31, 2016

Oct 2009, I started writing every other week. I'd decided early on that I would not have any advertising on the blog, in fact I would never ask people to hire me as a consultant or speaker or anything else. I'd switched jobs by now and after the second book, Web Analytics 2.0, The Story Of Three Early Choices.

Marketing 77

Marketing Consulting Analytics Recreation/Entertainment 77

Domino Data Lab

MAY 8, 2019

Perhaps if machine learning were solely being used to optimize advertising or ecommerce, then Agile-ish notions could serve well enough. There’s an interesting narrative arc on the Google research blog between the 2009 paper “ The Unreasonable Effectiveness of Data ” and the 2017 update “Revisiting the Unreasonable Effectiveness of Data.”

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! What about Display advertising driving which plays primarily an "upper funnel" introducing your brand to prospects 1.58? Hence, I have been obsessed with encouraging you to get actual data to learn from. Also a report in this section.

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

JANUARY 20, 2010

" Oh look the states with really high credit card searches don't have really high visa card searches, maybe we should do some offline advertising! " In April 2009!! Ad Planner : This wonderful tool is really built to help you do better display advertising. Use it to time your campaigns. "When

Metrics 90

Metrics B2B Analytics Measurement 90