2009 Big Data Measurement Scorecard 
Peter James Thomas
AUGUST 12, 2018
This piece was prompted by both Olaf’s question and a recent article by my friend Neil Raden on his Silicon Angle blog, Performance management: Can you really manage what you measure? Data may be perfectly valid, but still not represent reality. It is hard to account for such tweaking in measurement systems.
Occam's Razor
AUGUST 9, 2016
Hence, I have been obsessed with encouraging you to get actual data to learn from. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! When you open GA, there is no data in these reports. I love the fact that you have to literally create data from scratch. It looks alluring.
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