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Fact-based Decision-making

Peter James Thomas

Again see Using BI to drive improvements in data quality for further details. Pertinence and fidelity of metrics developed from Data. Here we get past issues with data itself (or how it is handled and moved around) and instead consider how it is used. There are often compromises to be made in defining metrics.

Metrics 49
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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

Hence, I have been obsessed with encouraging you to get actual data to learn from. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja.

Analytics 109