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ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

Working with highly imbalanced data can be problematic in several aspects: Distorted performance metrics — In a highly imbalanced dataset, say a binary dataset with a class ratio of 98:2, an algorithm that always predicts the majority class and completely ignores the minority class will still be 98% correct. Dua, D., & Graff, C.

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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

2009 was the year of mobile. If your company has a non-stinky mobile website and mobile app then congratulations: you have successfully solved the problem of 2009! I'm sure you are impressed at the data mining and intent targeting efforts of TripIt. And travel is by no means unique; try any of your normal brands.

Marketing 144
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Explaining black-box models using attribute importance, PDPs, and LIME

Domino Data Lab

but it generally relies on measuring the entropy in the change of predictions given a perturbation of a feature. PDPs for the bicycle count prediction model (Molnar, 2009). Courville, Pascal Vincent, Visualizing Higher-Layer Features of a Deep Network, 2009. Conference on Knowledge Discovery and Data Mining, pp.

Modeling 139
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Misleading Statistics Examples – Discover The Potential For Misuse of Statistics & Data In The Digital Age

datapine

Exclusive Bonus Content: Download Our Free Data Integrity Checklist. Get our free checklist on ensuring data collection and analysis integrity! Misleading statistics refers to the misuse of numerical data either intentionally or by error. In 2012, the global mean temperature was measured at 58.2 degrees Fahrenheit.