The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act
Occam's Razor
APRIL 8, 2013
We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Experiments come in all shapes and sizes: A marketing campaign. If you have no data , then you can try almost anything. Try to understand your market.
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