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10 highest-paying IT skills for 2024

CIO Business Intelligence

Even as the IT job market experiences shifting dynamics, employment website Indeed reports a range of roles have maintained resiliency and even grown in demand. Here are the 10 highest-paying IT skills that can help you earn a higher salary and land a job in a competitive market, according to data from Indeed.

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Big Data Paves The Way For Fantastic New Social Listening Tools

Smart Data Collective

The Complex Role Between Big Data and Social Listening Tools. Social media is a critical piece of the marketing puzzle for every brand today, regardless of the industry you’re in. For example, the company Tweetdeck was ahead of their game when they recognized the need for businesses to engage with their customers back in 2009.

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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

I'm a lot less excited when I think about the imagination that we've brought to bear on mobile platforms and business/marketing. They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products and services, marketing, advertising, acquisition, and to deliver delight and make people happy.

Marketing 144
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Experiments come in all shapes and sizes: A marketing campaign. If you have no data , then you can try almost anything. Try to understand your market.

Metrics 156
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ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

Insufficient training data in the minority class — In domains where data collection is expensive, a dataset containing 10,000 examples is typically considered to be fairly large. The unreasonable effectiveness of data. Data mining for direct marketing: Problems and solutions. UCI machine learning repository.

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Themes and Conferences per Pacoid, Episode 9

Domino Data Lab

The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. Instead, consider a “full stack” tracing from the point of data collection all the way out through inference. data collection”) show the “process” steps that a team performs, while the boxes (e.g.,

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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

These toolbars also collect limited information about the browsing behavior of the customers who use them, including the pages visited, the search terms used, perhaps even time spent on each page, and so forth. Typically, data collected is anonymous and not personally identifiable information (PII). 6: Self-reported Data.

Metrics 123