The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act
Occam's Razor
APRIL 8, 2013
We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. For each of them, write down the KPI you're measuring, and what that KPI should be for you to consider your efforts a success. Form a hypothesis.
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