article thumbnail

6 Case Studies on The Benefits of Business Intelligence And Analytics

datapine

They used the data collected to build a logistic-regression and unsupervised learning models, so as to determine the potential relationship between drivers and outcomes. Overall, the use of data analysis in this use case showed a significant increase in employee collaboration and increased operational efficiency for the company.

article thumbnail

ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

Insufficient training data in the minority class — In domains where data collection is expensive, a dataset containing 10,000 examples is typically considered to be fairly large. propose a different strategy where the minority class is over-sampled by generating synthetic examples. The unreasonable effectiveness of data.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Big Data Paves The Way For Fantastic New Social Listening Tools

Smart Data Collective

Having a social media strategy also allows you to put yourself level ground with your competitors. Social listening involves paying close attention to public feedback, and having a strategy in place for addressing the needs of your customers in the open.”. Customers are freely handing over data to brands to improve their experience.

article thumbnail

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

2009 was the year of mobile. If your company has a non-stinky mobile website and mobile app then congratulations: you have successfully solved the problem of 2009! … But I was thrilled to see my utility marketing strategy in action! So, what is your company's mobile strategy? You'll cry most of the time.

Marketing 144