Domino Data Lab

MAY 20, 2021

Working with highly imbalanced data can be problematic in several aspects: Distorted performance metrics — In a highly imbalanced dataset, say a binary dataset with a class ratio of 98:2, an algorithm that always predicts the majority class and completely ignores the minority class will still be 98% correct. In their 2002 paper Chawla et al.

Machine Learning 136

Machine Learning Metrics Data mining Knowledge Discovery 136

Smart Data Collective

APRIL 5, 2019

Having a social media strategy also allows you to put yourself level ground with your competitors. Social listening involves paying close attention to public feedback, and having a strategy in place for addressing the needs of your customers in the open.”. Customers are freely handing over data to brands to improve their experience.

Big Data 79

Big Data Interactive Data-driven Metrics 79

Occam's Razor

SEPTEMBER 4, 2012

2009 was the year of mobile. If your company has a non-stinky mobile website and mobile app then congratulations: you have successfully solved the problem of 2009! … But I was thrilled to see my utility marketing strategy in action! So, what is your company's mobile strategy? You'll cry most of the time.

Marketing 144

Marketing Data mining Measurement Strategy 144

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. The fifth benefit of implementing business intelligence and data analytics into your company is the use of predictive analytics.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214