The future of casino marketing strategy is digital plus data
BizAcuity
APRIL 25, 2022
From 2009 to 2019, in a span of 10 years, the United States tripled its gross gaming revenue from $34.3 The casino operators are expected to face known challenges of rising competition, decreasing ROI, and a high churn rate. ROI is sacrosanct for a casino business. No ROI, no investment. Digital transformation is here.
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