article thumbnail

A Complete Guide To Driving Digital Transformation In Marketing

datapine

Digital transformation is a broad term that is difficult to define precisely. Think of digital transformation as a way to future-proof a business. But, you can consider it a change in the business activities to prioritize your business’s digital presence. Steps To Driving A Successful Digital Transformation.

article thumbnail

What is digital transformation? A necessary disruption

CIO Business Intelligence

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The portfolio approach to digital transformation: 4 keys to success

CIO Business Intelligence

Corporate projects are classically evaluated on standard matrices such as return on investment (ROI), break-even period, and capital invested. But as organizations look to quickly leverage the power of emerging digital technologies for business growth, such an approach is falling short on expectations.

article thumbnail

Overcoming ROI challenges in digital transformation for mid-size manufacturers

3AG Systems

Digital transformations hold the promise of improved efficiency, enhanced customer experiences, and increased competitiveness in the manufacturing industry. A key reason for failure lies in the challenges associated with obtaining a satisfactory Return on Investment (ROI). Understanding the ROI challenge Industry 4.0

article thumbnail

3 Reasons Why Most Digital Transformation Initiatives Continue To Fail

BA Learnings

Are you thinking about initiating a digital transformation campaign in your company? Boston Consulting Group conducted a digital transformation study in 2020 to find out why such projects are missing the mark. Lack Of Expert Assistance How hard can digital transformation be? “I Let’s get started.

article thumbnail

Ingesan embraces a new way to approach HRM with AI

CIO Business Intelligence

Ingesan, a subsidiary of the OHLA Infrastructure Group, the Madrid-based construction and concession management multinational, has launched the Empath-IA project, a joint initiative between HR management and the digital transformation division that aims to address the increasingly competitive demands and complexities in HRM.

article thumbnail

3 business benefits of stronger security using Zero Trust principles

CIO Business Intelligence

While time is of the essence for companies in this transformation process, cybersecurity must not be an afterthought. An explosion of OT assets As digital transformation has built momentum, manufacturers have rapidly increased the number of OT assets connected to their internal networks.

ROI 126