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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or compressing my experience into custom reports and advanced segments I've shared. You'll also be able to create your own custom reports, advanced segments, filters, share with the world everything you create, and all kinds of fun stuff.

Analytics 109
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Fact-based Decision-making

Peter James Thomas

Of course the problem is then that Financial Reports (or indeed most Management Reports) are not set up to cope with plus or minus figures, so typically one of £12.4 Unless a reported figure, or output of a model, leads to action being taken, it is essentially useless. Why Business Intelligence projects fail” (2009).

Metrics 49