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Fact-based Decision-making

Peter James Thomas

AUGUST 12, 2018

As Neil puts it in his article: […] technology is never a solution to social problems, and interactions between human beings are inherently social. This is why performance management is a very complex discipline, not just the implementation of dashboard or scorecard technology. Why Business Intelligence projects fail” (2009).

Metrics 49
Metrics Statistics Data Quality Measurement 49
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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Here's the official definition: A value close to 0 indicates that this channel functioned primarily as the final conversion interaction. You'll see text called Select Model next to Last Interaction. Priceless.

Analytics 109
Analytics Metrics Reporting Strategy 109
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