2009, KPI, Measurement and Statistics

Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

Measurement

Measurement Metrics Analytics Marketing

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

APRIL 8, 2013

First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. That metric is tied to a KPI. It's the target for your KPI. We’re making an educated guess about what could improve the KPI based on what we learned in step 1.

Metrics

Metrics KPI Analytics Key Performance Indicator

Data Leaders Brief

Brand Measurement: Analytics & Metrics for Branding Campaigns

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

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