Occam's Razor

MAY 14, 2012

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I believe it is one of the best possible ways to measure what humanity is thinking, and telling us via the queries they run on Google.

Measurement 128

Measurement Analytics Advertising Marketing 128

Smarten

JUNE 17, 2022

” The Information Technology Amendment Act of 2009 designated CERT-IN as the national agency to perform functions for cyber security, including the collection, analysis and dissemination of information on cyber incidents, as well as taking emergency measures to handle incidents and coordinating cyber incident response activities.

Analytics 67

Analytics IT Business Intelligence Predictive Modeling 67

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

Measurement 128

Measurement Metrics Analytics Marketing 128

Data Science and Beyond

JANUARY 11, 2020

When I started my PhD in 2009, the plan was to work on sentiment analysis of opinion polls. I learned about Bayesian statistics and conjugate priors. In reality, problem definition and solution measurement are more challenging and important. What can one do to remain relevant in such an environment? Read this post to find out.

Software 103

Software Data Science Machine Learning Deep Learning 103

Sisense

JANUARY 21, 2020

This is an example of Simpon’s paradox , a statistical phenomenon in which a trend that is present when data is put into groups reverses or disappears when the data is combined. It’s time to introduce a new statistical term. They measured both the blood pressure of the participants and if they had a heart attack or not.

Testing 104

Testing Risk Data-driven Statistics 104

Domino Data Lab

JUNE 8, 2021

The intuition here is that a decision boundary that leaves a wider margin between the classes generalises better, which leads us to the key property of support vector machines — they construct a hyperplane in a such a way that the margin of separation between the two classes is maximised (Haykin, 2009). Derivation of a Linear SVM. Fisher, R.

Optimization 76

Optimization Machine Learning Measurement Data Science 76

Occam's Razor

APRIL 8, 2013

First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. For each of them, write down the KPI you're measuring, and what that KPI should be for you to consider your efforts a success. Measure and decide what to do.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156