Remove 2009 Remove Marketing Remove Measurement Remove Uncertainty
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. For each of them, write down the KPI you're measuring, and what that KPI should be for you to consider your efforts a success. Try to understand your market.

Metrics 156
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Fact-based Decision-making

Peter James Thomas

This piece was prompted by both Olaf’s question and a recent article by my friend Neil Raden on his Silicon Angle blog, Performance management: Can you really manage what you measure? It is hard to account for such tweaking in measurement systems. Some relate to inherent issues with what is being measured.

Metrics 49
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Misleading Statistics Examples – Discover The Potential For Misuse of Statistics & Data In The Digital Age

datapine

With the rise of advanced technology and globalized operations, statistical analyses grant businesses an insight into solving the extreme uncertainties of the market. Statistical studies can also assist in the marketing of goods or services, and in understanding each target market’s unique value drivers.