Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. Ideally you'll measure the number prior to your branding campaign, say Feb 2009, and then you'll measure it again during your campaign, March 2009. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. 7 Best Practices ].

Measurement 128

Measurement Metrics Analytics Marketing 128

John Wheeler

NOVEMBER 25, 2020

Offer capabilities to analyze business impacts at all levels of the organization by linking both strategic and tactical risk metrics. Unlike the 2008-2009 Great Recession that was financially-centered in its origin and resolution, the COVID-19 crisis is operationally-centered. The current crisis is operationally-centered.

Marketing 110

Marketing Risk Management Risk Digital Transformation 110

Domino Data Lab

MAY 8, 2019

So much work in machine learning – either on the academic side which is focused on publishing papers or the industry side which is focused on ROI – tends to emphasize: How much predictive power (precision, recall) does the model have? Let’s unpack that one: it’s quite important. Does it beat existing benchmarks, i.e., is it SOTA?

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. This company was originally founded in 2009 as a black car-hailing service in San Francisco. 6) Smart and faster reporting.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214