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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or compressing my experience into custom reports and advanced segments I've shared. You'll also be able to create your own custom reports, advanced segments, filters, share with the world everything you create, and all kinds of fun stuff.

Analytics 109
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Fact-based Decision-making

Peter James Thomas

Pertinence and fidelity of metrics developed from Data. Metrics are seldom reliant on just one data element, but are often rather combinations. There are often compromises to be made in defining metrics. Again see Using BI to drive improvements in data quality for further details. Some of these are based on the data available.

Metrics 49