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The Business Intelligence Market – What’s Old is New

In(tegrate) the Clouds

As the data visualization, big data, Hadoop, Spark and self-service hype gives way to IoT, AI and Machine Learning, I dug up an old parody post on the business intelligence market circa 2007-2009 when cloud analytics was just a disruptive idea. Balanced scorecards, GIS, analytic apps, extranets. Data warehouse, what the hell!

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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Ignore the eminently useless Reverse Goal Path report (I don't even know why this is still in GA after years of uselessness) and Funnel Visualization (almost totally useless in context of almost all Goals). Gain Attribution Modeling Savvy.

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