The Biggest Mistake Web Analysts Make… And How To Avoid It!
Occam's Razor
FEBRUARY 20, 2012
Now you have a fantastic understanding of the business objective (make money via credit reporting) and the Goals (a combination of Macro + Micro Conversions). And, I can't stress this enough, you are not just looking at 2% of business success, you are looking at 100%. Check the Google Analytics metrics. Good context.
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