2010 Business Intelligence Dashboards Experimentation 
Occam's Razor
JULY 26, 2010
Usually you don't need a complicated multi year data warehousing effort with expensive business intelligence tools to buy. Look at your most important work / report / dashboard. We do reports / dashboards like this one all the time: Ok great. Now go find your dashboards, your reports, your data pukes (sorry!)
Occam's Razor
MARCH 23, 2010
For big success you'll need to have a Multiplicity strategy: So when you step back and realize at the minimum you'll also have to use one Voice of Customer tool (for qualitative analysis), one Experimentation tool and (if you want to be great) one Competitive Intelligence tool… do you still want to have two clickstream tools?
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