2010 Business Intelligence Experimentation Metrics 
Occam's Razor
JULY 26, 2010
Usually you don't need a complicated multi year data warehousing effort with expensive business intelligence tools to buy. PALM: People Against Lonely Metrics]. So why not your metrics? This is the problem with lonely metrics. Why not find a BFF for your lonely metric and present something like this.
Occam's Razor
MARCH 23, 2010
Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. You'll re-visit your assumptions and what's important to the business. Likely not. Omniture cannot save you.
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