2010 Business Objectives Measurement Testing 
Occam's Razor
APRIL 19, 2010
Definitions and standard perspectives on these terms will be covered in this post: Business Objectives. The post will end with a Web Analytics Measurement Framework. Business Objectives: This is the answer to the question: "Why does your website exist?" The objectives must be DUMB : Doable.
Occam's Razor
FEBRUARY 20, 2012
My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. Now you have a fantastic understanding of the business objective (make money via credit reporting) and the Goals (a combination of Macro + Micro Conversions).
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