article thumbnail

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

Definitions and standard perspectives on these terms will be covered in this post: Business Objectives. Business Objectives: This is the answer to the question: "Why does your website exist?" " Or: "What are you hoping to accomplish for your business by being on the web?" Dimensions.

Metrics 138
article thumbnail

The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

Now you have a fantastic understanding of the business objective (make money via credit reporting) and the Goals (a combination of Macro + Micro Conversions). And, I can't stress this enough, you are not just looking at 2% of business success, you are looking at 100%.

IT 138