Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites).

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JULY 26, 2010

Look at your most important work / report / dashboard. PALM: People Against Lonely Metrics]. So why not your metrics? We do reports / dashboards like this one all the time: Ok great. This is the problem with lonely metrics. Why not find a BFF for your lonely metric and present something like this.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. So why should your reports, dashboard, measurement priorities and "Measurable Success Factors" stay stagnant?

Analytics 118

Analytics Consulting Metrics Experimentation 118

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

With more features come more potential post hoc hypotheses about what is driving metrics of interest, and more opportunity for exploratory analysis. More people than ever are using statistical analysis packages and dashboards, explicitly or more often implicitly, to develop and test hypotheses. And for good reason!

Experimentation 61

Experimentation Testing Statistics Metrics 61