The Unofficial Google Data Science Blog

OCTOBER 12, 2017

With more features come more potential post hoc hypotheses about what is driving metrics of interest, and more opportunity for exploratory analysis. Yet when we use these tools to explore data and look for anomalies or interesting features, we are implicitly formulating and testing hypotheses after we have observed the outcomes.

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites).

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Metric: A metric is a number. But not normal metrics. Dimensions.

Metrics 138

Metrics Key Performance Indicator KPI Business Objectives 138

Sisense

JUNE 9, 2021

It’s no surprise that rivals followed suit and that by 2010 analytics were widely used by top teams in leading international leagues. And also like their counterparts in the business world, coaches are relying on metrics to guide their decision-making. Example of Sisense player performance dashboard.

Analytics 98

Analytics Data-driven Internet of Things Measurement 98

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. Usually at least a test. Meanwhile see if you can convince your HiPPO to run a small test while you look for a case study (and a job). ]. Usually for free. Usually with a modest effort. success measures.

Analytics 118

Analytics Consulting Metrics Experimentation 118

datapine

APRIL 16, 2019

While sometimes it’s okay to follow your instincts, the vast majority of your business-based decisions should be backed by metrics, facts, or figures related to your aims, goals, or initiatives that can ensure a stable backbone to your management reports and business operations. In most cases, this can prove detrimental to the business.

Data-driven 287

Data-driven Dashboards Visualization Cost-Benefit 287