7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++
Occam's Razor
FEBRUARY 25, 2014
Yes, cost per click is metric. The metric CPC aside, we do present data like this all the time. Notice because the company performance is all in one row, it is much easier to see that their CPC year-over-year change is less than the category (something harder to see in the original version). Don't rush.
144 
Let's personalize your content