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Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Key Performance Indicators. " And many more.

Metrics 138
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7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

Occam's Razor

Yes, cost per click is metric. The metric CPC aside, we do present data like this all the time. Notice because the company performance is all in one row, it is much easier to see that their CPC year-over-year change is less than the category (something harder to see in the original version). Don't rush.

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Customer science: A new CIO imperative

CIO Business Intelligence

Customer satisfaction levels have flatlined since 2010. An emerging key performance indicator in the customer experience/satisfaction world is “rage clicks” — for example, when a user click a button sometimes five or six times because a website loads slowly or freezes. Think about it. How many even meet them?

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Why Data Driven Decision Making is Your Path To Business Success

datapine

While sometimes it’s okay to follow your instincts, the vast majority of your business-based decisions should be backed by metrics, facts, or figures related to your aims, goals, or initiatives that can ensure a stable backbone to your management reports and business operations. In most cases, this can prove detrimental to the business.