Remove 2010 Remove Measurement Remove Reporting Remove Testing
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Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

Before all the excitement of the new year wears out, here are five simple things I would love for you to try so that your company will have a glorious truly data driven 2010! #1: The days of tools and reports simply puking data out are rapidly reducing. Here are some tools that are pretty cool and unique: Five Second Test.

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement.

Metrics 141
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Themes and Conferences per Pacoid, Episode 8

Domino Data Lab

Not that I’m implying anything about current economic conditions vis-a-vis the timing of this report… #justsayin. Enterprise Repository Era” (1990–2010) – first generation DG solutions. More Policies Emerged” (2010-2018). One other anecdote… during the three most recent recessions, DG spending increased ?faster credit cards).

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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

Another reason to use ramp-up is to test if a website's infrastructure can handle deploying a new arm to all of its users. The website wants to make sure they have the infrastructure to handle the feature while testing if engagement increases enough to justify the infrastructure. We offer two examples where this may be the case.

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Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

The post will end with a Web Analytics Measurement Framework. Point of confusion: Many web analytics tools, like Google Analytics , have a feature that encourages you to measure Goals. It is possible that some Analytics Tool Goals directly measure your business objectives or goals. This is a crude way to think about it but.

Metrics 138
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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. I'm not an expert in the credit score reporting business. My favorite report is the Credit Report Card. It is that simple. Sign up today!

IT 138
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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). . ~ Usually at least a test. And I doubt it is going to happen soon.

Analytics 118