BizAcuity

FEBRUARY 15, 2019

Some businesses in 2003 started using predictive analytics generating an average Return on Investment or ROI of 145% as per the study that was undertaken by IDC. Sales Analytics began to emerge as the scientific approach to selling in 2010 with sales becoming less about certain methodology or personality and more of a number game.

Sales 67

Sales Analytics ROI B2B 67

Occam's Razor

JANUARY 6, 2010

Before all the excitement of the new year wears out, here are five simple things I would love for you to try so that your company will have a glorious truly data driven 2010! #1: The days of tools and reports simply puking data out are rapidly reducing. In 2010 Consider trying just two tools listed above that you have not used so far.

Analytics 99

Analytics IT Statistics Metrics 99

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. When it comes to proving which campaigns are better and which numbers to report to the management what will you do? You are far too busy actually reporting and analyzing to keep pace with all the wonderful evolution.

Analytics 118

Analytics Consulting Metrics Experimentation 118