BizAcuity
FEBRUARY 15, 2019
Some businesses in 2003 started using predictive analytics generating an average Return on Investment or ROI of 145% as per the study that was undertaken by IDC. Sales Analytics began to emerge as the scientific approach to selling in 2010 with sales becoming less about certain methodology or personality and more of a number game.
Occam's Razor
JANUARY 6, 2010
Before all the excitement of the new year wears out, here are five simple things I would love for you to try so that your company will have a glorious truly data driven 2010! #1: No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. 1: Don't suck. Seems obvious. 2 Learn basic statistics.
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Occam's Razor
MARCH 23, 2010
Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Allow me to point out that only 50% of the metrics I love exist in clickstream tools - like webtrends or xiti or unica.
CIO Business Intelligence
MARCH 26, 2024
Customer satisfaction levels have flatlined since 2010. Should reducing or eliminating customer rage become an IT metric? Glenn Laverty, now retired and former president and CEO at Ricoh Canada, finessed this responsibility/authority paradox tying every employees’ compensation to customer experience/satisfaction metrics.
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