2010 Metrics ROI Statistics 
Occam's Razor
JANUARY 6, 2010
Before all the excitement of the new year wears out, here are five simple things I would love for you to try so that your company will have a glorious truly data driven 2010! #1: 2 Learn basic statistics. No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. 1: Don't suck.
Occam's Razor
MARCH 23, 2010
Part of it is fueled by a vocal minority genuinely upset that 10 years on we are still not a statistically powered bunch doing complicated analysis that is shifting paradigms. Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. Part of it fueled by some Consultants.
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