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Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

Before all the excitement of the new year wears out, here are five simple things I would love for you to try so that your company will have a glorious truly data driven 2010! #1: 2 Learn basic statistics. No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. 1: Don't suck.

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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. You have to hand it to the Marketing folks at Amazon. Please check out the blog post above for more detailed guidance.

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Estimating the prevalence of rare events — theory and practice

The Unofficial Google Data Science Blog

Of course, any mistakes by the reviewers would propagate to the accuracy of the metrics, and the metrics calculation should take into account human errors. If we could separate bad videos from good videos perfectly, we could simply calculate the metrics directly without sampling. The missing verdicts create two problems.

Metrics 98
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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

In May 2010 (!). For example, with Alexa , you can report on traffic statistics (such as rank and page views), upstream (where your traffic comes from) and downstream (where people go after visiting your site) statistics, and key-words driving traffic to a site. Check the definitions of various metrics.

Metrics 123
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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

Part of it is fueled by a vocal minority genuinely upset that 10 years on we are still not a statistically powered bunch doing complicated analysis that is shifting paradigms. Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. Part of it fueled by some Consultants.

Analytics 118
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Unintentional data

The Unofficial Google Data Science Blog

1]" Statistics, as a discipline, was largely developed in a small data world. With more features come more potential post hoc hypotheses about what is driving metrics of interest, and more opportunity for exploratory analysis. Data was expensive to gather, and therefore decisions to collect data were generally well-considered.

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Why Data Driven Decision Making is Your Path To Business Success

datapine

While sometimes it’s okay to follow your instincts, the vast majority of your business-based decisions should be backed by metrics, facts, or figures related to your aims, goals, or initiatives that can ensure a stable backbone to your management reports and business operations. Quantitative data analysis focuses on numbers and statistics.