Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. Let’s look at some case studies that will really help to drive the Lean Analytics Cycle home.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Domino Data Lab

AUGUST 6, 2021

It was first defined by the US Federal Reserve and Office of the Comptroller of the Currency ( SR 11-7 ) in April 2011. The process of doing data science is about learning from experimentation failures, but inadvertent errors can create enormous risks in model implementation. Model implementation.

Risk Management 64

Risk Management Risk Modeling Enterprise 64

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

JUNE 4, 2018

Bonus: The best computation of conversion rate is orders divided by users (the default in your analytics tool is sessions). Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. This will bring your conversion rate up (yea!!). Big opportunity. You should.

Strategy 124

Strategy Cost-Benefit Testing Sales 124

Sisense

JULY 1, 2021

Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics. We know in marketing that one of the most powerful ideas is experimentation,” Scott told Sisense.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

Occam's Razor

SEPTEMBER 13, 2016

The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I've added new insights, recommendations, and two bonus lessons on how to do surveys better and a direct challenge to your company's current analytics strategy. Hypothesis development and design of experimentation.

Modeling 127

Modeling Reporting Strategy Consulting 127

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

This post describes the analytical issues which arise in such a setting, and what the data scientist can do about them. We data scientists now have access to tools that allow us to run a large numbers of experiments, and then to slice experimental populations by any combination of dimensions collected.

Experimentation 61

Experimentation Testing Statistics Metrics 61