Remove 2011 Remove Business Intelligence Remove Marketing Remove Scorecard
article thumbnail

Fact-based Decision-making

Peter James Thomas

It is entirely feasible that some market event occurs this year ( for example the entrance or exit of a competitor, or the launch of a new competitor product) which would render prior year figures a poor guide. This is why performance management is a very complex discipline, not just the implementation of dashboard or scorecard technology.

Metrics 49