2011, Marketing and Scorecard - Data Leaders Brief

Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Second, since October 2011 searches made by users who are logged into their Google account you are going "not provided" and the keyword. " The words typed by the users.

Reporting

Reporting Analytics Metrics Advertising

Fact-based Decision-making

Peter James Thomas

AUGUST 12, 2018

It is entirely feasible that some market event occurs this year ( for example the entrance or exit of a competitor, or the launch of a new competitor product) which would render prior year figures a poor guide. This is why performance management is a very complex discipline, not just the implementation of dashboard or scorecard technology.

Metrics

Metrics Statistics Data Quality Measurement

Data Leaders Brief

Google Analytics Custom Reports: Paid Search Campaigns Analysis

Fact-based Decision-making

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