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4 key roles that define transformational IT leaders today

CIO Business Intelligence

JULY 3, 2023

Chief transformation officer Perhaps the most logical of titles CIOs can assume is that of chief transformation officer, or chief digital transformation officer, given the leadership role CIOs took on to digitally transform their organizations during the pandemic.

IT 104
IT Digital Transformation Strategy Technology 104
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Welcome to the Era of the Augmented Marketer

Sisense

JULY 1, 2021

In a world of rapid technological change, digital tools for marketers are having a moment. Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics.

Marketing 52
Marketing Experimentation Marketing Analytics ROI 52
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