The Unofficial Google Data Science Blog

OCTOBER 7, 2015

accounting for effects "orthogonal" to the randomization used in experimentation. For example in ads, experiments using cookies (users) as experimental units are not suited to capture the impact of a treatment on advertisers or publishers nor their reaction to it. To see this, imagine you want to study long-term effects in an A/B test.

Modeling 61

Modeling Experimentation Knowledge Discovery Testing 61

Occam's Razor

APRIL 8, 2013

By 2011, the company had 20 full-time photographers on staff. It essentially allowed you to create a group of friends who could interact and share content, much as people do today with Google+, before such features were part of Facebook. Because they find interaction with others rewarding and compelling. Why do they do it?

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

SEPTEMBER 13, 2016

If you are curious, here is a April 2011 post: The Difference Between Web Reporting And Web Analysis. Hypothesis development and design of experimentation. With that as context, you can imagine how heart-broken I was when Jane shared the following visual from a study done by Econsultancy and Lynchpin. . Strategic thinking skills.

Modeling 127

Modeling Reporting Strategy Consulting 127

IBM Big Data Hub

NOVEMBER 6, 2023

Malware is the umbrella term describing numerous types of threats such as: Viruses: A computer virus is defined as a malicious program that cannot replicate without human interaction, either through clicking a link, downloading an attachment, launching a specific application, or various other actions.

Software 114

Software IoT Internet of Things Experimentation 114

Domino Data Lab

AUGUST 22, 2019

Instead, we recommend using the bokeh library to create a highly interactive—and actionable—plot, as with the code provided in Example 11.11. Interactive bokeh plot of two-dimensional word-vector data. Interactive bokeh plot of two-dimensional word-vector data. produces the interactive scatterplot in Figure 11.9

Deep Learning 111

Deep Learning Modeling Metrics Testing 111

Occam's Razor

NOVEMBER 2, 2015

In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. "So what if no one interacted with your Twitter feed, at least they saw it!" I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). Success Metrics.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

O'Reilly on Data

MAY 11, 2020

Many of the models you interact with are mediated through screens, and there’s no shortage of news about how many of us spend our lives glued to them. David Foster Wallace had the general structure of the user–product interaction correct. Let’s start by looking at how models impact us. SCREENS, FEEDBACK, AND “THE ENTERTAINMENT”.

Modeling 190

Modeling Advertising Recreation/Entertainment Metrics 190