2011, Experimentation, Risk and Uncertainty

Why CEOs should test big digital business ideas in tiny countries.

Mark Raskino

AUGUST 30, 2017

The President of Iceland Olafur Ragnar Grimsson explained this phenomenon to me when I had the privilege to interview him in 2011 (Gartner Report: G00212784 ). “So He was talking about something we call the ‘compound uncertainty’ that must be navigated when we want to test and introduce a real breakthrough digital business idea.

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Testing Experimentation Uncertainty Risk

Estimating causal effects using geo experiments

The Unofficial Google Data Science Blog

MAY 31, 2016

A geo experiment is an experiment where the experimental units are defined by geographic regions. The expected precision of our inferences can be computed by simulating possible experimental outcomes. Further, there is the risk that the increased ad spend will be less productive due to diminishing returns (e.g.,

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Advertising Testing Sales Statistics

Data Leaders Brief

Why CEOs should test big digital business ideas in tiny countries.

Estimating causal effects using geo experiments

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