Facebook Advertising / Marketing: Best Metrics, ROI, Business Value
Occam's Razor
SEPTEMBER 24, 2012
I wanted to come up with a way to visualize the unique challenge Facebook faces when it comes to proving ROI. But that is not all there is to it. – as it shows actual real human interactions (unlike, "trust us you reached a lot of people") as people actually clicked somewhere on your post (awesome metric). It is cute.
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